Better Together

I was inspired by how my dad loves jam and eats it with either breakfast, lunch or dinner. In my family jam is eaten hardy with waffles or dainty with crackers and cheese so I wanted to combine the feeling of rustic with a modern touch. For the packaging I kept in mind how texture would play a role in enhancing the modern rustic look I wanted to achieve, the texture of the rope combined with the wood pattern lid with the white label, together they create a great contrast. I also kept in mind the target audience of 30s to 60s since young adults, teens and kids don’t pay much attention to various jams.